Creating Fashion Exhibition Visuals That Engage
Client
Texas Fashion Collection at University of North Texas
Services Provided
Graphic Design, Identity Systems, Print & Digital Design, Typography & Layout, Environmental Graphics, Design for Communications & Marketing
Challenge
The Texas Fashion Collection (TFC) needed compelling graphics for its exhibitions at NorthPark Center, a luxury shopping destination in Dallas. The visual approach had to attract visitors, maintain a cohesive identity across digital and physical spaces, and align with the exhibitions’ themes.
Action
I worked closely with the TFC director and curator on a set of deliverables that included signage, social media graphics, and reception invitations. Typography, color, imagery, and layout were combined to create consistent visual identities that spoke to the theme and mood of the exhibitions.
Result
I designed a cohesive branding that reinforced TFC’s high-quality curation and the upscale venue. The Instagram and Facebook graphics helped generate engagement and increase event visibility. The success of this work resulted in additional freelance projects with the TFC.
