Concepts for main Kumo mark
Concepts for Kumo logo with tagline

Communicating Convenient Cloud Storage Access

Client
University Information Technology Services at Indiana University

Services Provided
Graphic Design, Branding, Infographics, Print & Digital Design, Typography & Layout, Design for Communications & Marketing

Challenge

Indiana University (IU) developed Kumo, a service that provides students, faculty, and staff with seamless access to their cloud-based files and apps from any campus computer. The client wanted to market the service to other universities. The challenge was to design a visual identity that effectively communicated Kumo’s benefits to potential customers.

Action

To establish a strong brand presence and address the immediate marketing needs of the client, I developed a visual identity system that included a logo, business cards, infographics, and a conference exhibit poster. The design direction balanced technology and innovation with clarity and approachability through the use of color, typography, and illustration.

Result

The final deliverables helped position Kumo as a leader in seamless cloud storage integration for higher education. At the Educause conference, it attracted interest from university IT decision-makers. By crafting a compelling visual approach, the design work elevated Kumo’s visibility and credibility—leading to its adoption by more than 25 universities.